“Clare’s approach to understanding the customer journey and buying process I wanted to deliver with Meraki was excellent.”
— Derek Jones, CEO Kuoni

For many businesses, adopting online technology requires much more than an off the shelf piece of software. There are often several systems and processes that need to be considered to power it. Not to mention multiple customer groups with different requirements. It can be daunting to know where to start.

Using proven analytical, visual and data techniques we demonstrate the value of moving online.

We work with you to refine your requirements and translate your processes and customer journeys into online experiences. By delivering interactive prototypes, we can test user responses, quickly and cheaply. This means that we design journeys that meet both your users’ and business needs.

We develop and test your online journey before you invest in technology. By planning upfront, we significantly reduce the risk of investing in the wrong project, software or development partner. This will save you time and money over the lifetime of your online investment.

OUR DOMAIN EXPERTISE

  • Requirements Analysis

  • Process Mapping

  • e-Commerce

  • Booking Engines

  • API Integrations

  • Website re-platforms

  • B2C and B2B journeys

  • Content Management

  • Conversion Rate Optimisation (CRO)

  • Customer Loyalty Platforms

  • Web Administration

  • Online Product Inventory

  • Customer Relationship Management (CRM) systems

  • Learning Management Systems

  • Online Employee Incentive Schemes

  • User Centered Design

 
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The 5D Process

Avenues’ five dimensions of successful project definition.

Discovery

In-depth interview and needs-analysis process. Define the project goals​, identify user journeys and flows,​ determine the Business Rules and devise the success Criteria.

Design

​A wireframe is a graphical skeleton of a website or web application, similar to an architectural blueprint. A simplified set of wireframes and user flows helps generate discussion about the required functionality and the information hierarchy.


Detail

A functionality workshop using the wireframes lets us drill in to the granular detail. We define process flows and the user experience journey, clarifying the business requirements.


Development

Iterative development of the wireframes. This gives us something tangible to work with, allowing us to track the required business processes on the pages. We refine and tweak them to get clarity on how the business model will translate to an online journey. 


Definition

A comprehensive set of requirements and a defined project scope that will give suppliers the full picture of what is required from them.