Haynes Oliver
A specialist consultancy leading in people and process development. Haynes Oliver support the manufacturing and retail sectors to develop people performance with sustainable results.
THE OPPORTUNITY
The Haynes Oliver ethos is to deliver the best business performance for their clients. The core components of this are training, psychology and overcoming work place challenges.
Scaling this service has always been a challenge, but when Covid-19 hit, Haynes Oliver took the opportunity to look at ways to deliver this service at scale.
Identifying where training is not having the required impact in business performance is one area they highlighted. If this process could be mapped to an online journey, a business case would exist for investing in building and selling their own proprietary software.
“The team were great at challenging me about the way something should work. The collaboration was massively successful. ”
WHAT WE DID
Working with the founder of Haynes Oliver, we demonstrated the success of the Avenue 5D process.
We helped him first, to communicate the blackbox of ideas inside his head. We then used this information to build a step by step skeleton of how these ideas could translate into online user journeys.
Through several iterations of workshops and wireframes, we defined the detail around these journeys, both administrative and end user. Clarifying where automation was required and what rules the end software would need to respond to.
Following the success of the project definition, Haynes Oliver commissioned us to build a prototype of the software that could be used to assess market demand and gather user feedback. We look forward to updating you on what happened next!
“This process has been better than I ever expected. I now have clarity on what needs to be built. That has enabled me to define a marketing strategy and customer engagement plan. We also have a prototype we can use to test market demand and gather user feedback. All before we have invested a massive sum of money in development! I cannot imagine investing in another technology project without working with Avenue first.”